Southwestern College Wayfinding Case Study

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SWC Campus Directory

SWC Campus Directory

“One key reason wayfinding is so important to colleges is for accreditation.”

“In today’s world, student security and safety are a priority. Both students and first responders need to know where to go and how to get there as quickly as possible.”  

- Southwestern College Prop. R Consultant

This recent case study takes a practical look at how to develop a successful, comprehensive wayfinding program for community colleges and other higher education institutions.  It includes details, processes and key takeaways. It features input from college staff, design team, consultants, project management and key stakeholders.

Visually engaging and extremely informative, this book can be used as a reference for anyone considering signage updates or wayfinding programs.

To learn more, or to receive your free digital copy, press here!

Graphic Solutions at the League of California Cities Convention & Expo, October 7-9, 2020!

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Click here to learn more about Graphic Solutions’ Greatest Show on Earth!

Graphic Solutions is offering Zoom meetings each day during the LCC Expo to discuss Branding for Revitalization, Wayfinding for Economic Recovery and Active Transportation for Healthier City Living. We are also available via LiveChat each day to answer any questions. Attendees can enter to win the Grand Prize and all who visit will receive a promotional prize.

Graphic Solutions Co-Presents at SEGD San Diego's Design Week 2020!

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SEGD will be hosting a virtual presentation on iconic San Diego signage during the inaugural San Diego Design Week! Mark your calendars for Wednesday, 9/9/20 at 11:30 am!

El Cajon Boulevard Community Gateway

El Cajon Boulevard Community Gateway

San Diego has a unique collection of community identity signs. Some are historic, some are more modern, but all help to create a sense of place for the unique character of the community they represent. These signs are a sense of pride for residents, a welcoming feature for visitors, and often a driver for economic development.

Simon Andrews, Principal of San Diego-based sign design and planning firm, Graphic Solutions, will present with Beryl Forman, Marketing and Mobility Coordinator for the El Cajon Boulevard Business Improvement Association. Together they will share how The Boulevard sign, which sits at the western gateway to El Cajon Blvd., became one of San Diego’s most iconic community signs , and how it shaped this important and historic corridor.

Wayfinding Programs Speed Economic Recovery for California Cities

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Cities around the world are reeling from the aftermath of the COVID19 pandemic.  Job losses, business closures have changed the economic landscape and created some real challenges for city leadership to navigate. You may be asking…

 ·     How quickly can our local economy recover once we completely open?

·     What is the most cost-effective strategy to bring in revenue now? 

·     How can we encourage consumer spending to rebuild our businesses?

 Graphic Solutions is working with the City of San Marcos’ Economic Development, Planning and Public Works staff to create a comprehensive program of gateway and wayfinding signage that matches the City’s new branding.  Solutions allow for temporary community event messages, design elements to differentiate each neighborhood and a Guidelines document that ensures sign consistency for future enhancements.  San Marcos’ investment will be readily recouped as visits to local attractions and businesses increase because of improved navigation and awareness about events. 

 “In terms of business attraction and retention, [the new wayfinding program] makes businesses feel that the City is well-managed.”

“The City is not a drive-through place anymore, but a drive-TO place.  Makes the citizens feel good.”

           -Tess Sangster, Economic Development Manager for the City of San Marcos

If you would like to learn more about how this strategy can expedite your city’s economic recovery, call us at (619) 239-1336.